Sports Luxe Edition

Hi all, I was flicking through some images on my PC and came across these throwback clippings from an organization named Deavenue I was a contributor to, unfortunatley the site is no longer active and I am unable to recall where I spotted all these fabulous items from in order to direct you where you can get them from, but thought I'd share any way for some outfit inspo. 

The look book edition is inspired by the Sports luxe trend, which can still very much be worn presently. Sports luxe is easy to achieve. Think sporty with a touch of chic. Everything from jerseys, varsity jackets, body conscious t shirts apply. Team jerseys with heels, trainers with dresses, slouchy trousers with a pair of chic stiletto heels. 

Tip: Stick to three colours and use a colour as an accent.

xxx

Hat: Homies

Watch: Casio

Cap: Stopshop London

Watch: Addidas

Top: Dimepiece

Lipstick: MAC

Clutch: Stopshop London

Lipstick: MAC

Watch: Casio

Creative Director: Stopshop London Man - The Introduction

Creative Director: me :) Photographer: Dir. Lexx, Stylist: Daisy Goldsmith, Model: Mauro. 

Around this time last year, this project was released. Prior to it's release Stopshop London was catering to women. With the launch of their male division, myself and the creative team went to work to complete this project that consisited of both images and a visual for the campaign. Working with the creative team for this was so much fun. The visual aesthetics chosen was clean and minimal, shooting on the streets of London on a beautiful summers day. 

Below are some more of the images from the campaign as well as the final video. Enjoy! x x x